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Viral Marketing Checklist

 

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Viral Marketing Checklist Viral marketing contributes explosive growth to sales and provides product-specific information through referrals. It is a strategy based on social networking on the Web. Read this Viral Marketing Checklist to learn suggestions and tips about how to plan for a viral marketing campaign.


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Set Goals.

  • Establish the purpose of your viral marketing campaign (why you run it)
  • Set the objectives of the campaign (what you want to achieve upon campaign completion)
  • Identify metrics you will use to figure out if success is reached
  • Determine the target customers of your company
  • Be sure your campaign’s objectives are focused on those customers

Perform Market Analysis.

  • Analyze your market and check if your viral marketing campaign promotes a unique product/service that is in great demand
  • Analyze behaviors of your target customers to see if there is an observable tendency that proves the customers wish to buy your product/service
  • Identify your company’s competitive edge and find out if you can use it in promoting the product/service in the marketplace
  • Analyze the campaign for utility to actual users of your product/service
  • Confirm if the campaign offers a useful product/service that brings certain benefits to users and consumers
  • Figure out what items in your campaign can be improved in terms of product usability and utility
  • Include Call to Actions in your campaign to trigger customers’ desire to spread and share your product/service

Improve Company Website.

  • Be sure the website of your organization has a user-friendly layout, with easy navigation and readable fonts
  • Add product banners to the website’s header and sidebars to focus visitors’ attention on your hot offerings
  • Add social sharing service toolbars (e.g. AddThis, ShareThis) to make it easier for visitors to share your content on the Web
  • Create accounts in popular social services (Facebook, Google+, LinkedIn) and place links to those accounts
  • Optimize the website by increasing page load speed, reducing number of HTML errors, and minimizing JavaScript codes
  • Make your website content helpful for users by adding articles, whitepapers, download material, others
  • Avoid using too many ads on the website

Choose Viral Marketing Strategies.

  • Blogging – deliver great and helpful content which is the key to making your marketing messages go viral.
  • Article Marketing – Write and submit unique articles with valuable content
  • Video Marketing – Make videos about the keyword of your choice and then upload your works to youtube.com and other video sharing services
  • Press releases – Create and promote your press releases by submitting them to different press release directories.
  • Forum Marketing – Drive traffic back to your website by providing helpful information through forums
  • Social Media– Utilize existing communication networks (Facebook, Twitter, Google+, etc.) to gain more leads
  • PDF Marketing – Give away valuable e-books, guides and other download material to attract attention and be shared
  • Podcasting – Upload your podcast to.....


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