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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Target Audience Analysis Checklist

 

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Target Audience Analysis Checklist Instead of trying to capture the focus of a large, generalized group of potential customers, it is much more effective to tailor your products and services to a selected audience and then promote your offer to that audience. Read this Target Audience Analysis Checklist to learn about how to identify your target market.


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Demographics & Geography.

  • Identify age and gender of people who use your product
  • Estimate earnings and income levels of those people and determine if they can potentially purchase more
  • Identify family size and decide if you can keep your prices lower through selling in bulk for larger families
  • Analyze education of your prospects and explore whether you can target students and educators
  • Investigate the ethnic and religious background of people who use your product and decide if your products can be more popular among these people
  • Look at nationality and race of your prospects and find out whether your business is targeted towards this customer group
  • Explore geography of living of your prospects and check if your products can be popular, considering weather and climate conditions

Psychology and Behaviors.

  • Explore personality of your prospects and analyze whether your products can help in addressing their personal needs
  • Analyze your prospects’ market behaviors, including:
    • Readiness to buy – how soon will they purchase your products?
    • Frequency of purchase – how often will they make the purchase?
    • Loyalty – how much are they committed to your products?
    • Brand recognition – how well do they recognize your business name?
  • Identify quality expectations of your prospective buyers and decide if your products have the needed quality level
  • Investigate lifestyle of your clients to see whether they will be happy with using your products in their everyday life
  • Explore interests, habits and hobbies of your prospects and figure out if your products can be useful for those people
  • Look at other activities, attitudes and beliefs to find out what your prospective customers like to do and whether your products can be a part of their interests.

Market Survey.

  • Put all the psychographic and demographics information into a customer profile to figure out what your target market
  • Consider conducting a market survey to start planning for an advertising campaign in the target market
  • Establish goals of your survey, including market segmentation criteria
  • Identify the target audience of the survey
  • Select a method of the survey, for example:
    • Personal interviews
    • Focus groups
    • Telephone conversations
    • Direct mailing
    • Web-based questionnaires and surveys
  • Decide when to start the survey and how long it should last
  • Establish budget and allocate necessary funds to your survey
  • Dedicate a research team that will carry out the survey and process survey data
  • Involve the team in doing the survey.....


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