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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Product Release Checklist

 

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Product Release Checklist This Product Release Checklist is composed to help business managers in launching new products or services at the market, so it comprises a set of helpful ideas on how to make this process smooth and seamless. This checklist is a practice-oriented plan of actions necessary to prepare and mobilize all functional areas of your organization around a new product start.


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1. Assembling Committee:

  • Assembling the team (committee) is necessary to coordinate and manage the effort, as product release is a complex practice that needs a bunch of different controls;
  • Appoint the sponsor (the project owner);
  • Appoint the team leader (the Project Team coordinator);
  • Involve responsible representatives from all major departments and business disciplines (usually the departmental heads);
  • Discuss your new product’s early in-market plan with them to obtain commitment;
  • Delegate responsibilities to the team members and make sure they accept;

2. Finalizing the Product prior to Release:

  • Make sure that the final all-round testing cycle and quality approval have been carried out and properly documented to make sure that the product meets its announced technical requirements and features;
  • Make sure that all major problems or imperfections in design are rectified, so the product will be released in a fully useable state without any trade-offs;
  • Make sure that the first batch of new products entering the market is free of production-related defects;
  • Make sure that the production process has been proved as debugged and typically errorless;
  • Make sure that the quality improvement procedures are in place;
  • If any design-related problems are detected yet, then define ways to delay the release or some other solutions to rectify the situation (for example, immediate release of the follow-up patches in the software development industry);

3. Finalizing the Plan:

  • Make sure you have a profound Marketing Strategy to cover the following purposes:
    • Capture attention of the target audience at the new product;
    • Widely introduce and correctly explain features of the new Product or service;
    • Position your Product as a positively different one from your competitors;
    • Prepare potential to exploit the theme during the development of the Product’s lifecycle;
  • Establish the Promotional Strategy engaging some of the following things:
    • Coupons, Discounts and Premiums (promotional presents);
    • Public Demonstrations at Trade Shows and Workshops;
    • Telemarketing and Networking;
    • Conferences, Electronic Media and Web-sites (including social networks);
    • Newsletters and Community engagements;
  • Consider all internal & external time-affecting factors to finalize the schedule in order to match the best time for new release;
  • Make sure that the roadmap has been fully finalized to involve all company’s functional departments:
    • Particular departments have been introduced to their tasks;
    • They have all necessary supplies to work at their objectives;
    • They are fully committed to the mission and aims of release;
    • Every department is fully aware of the schedule;
    • Every department has a special baseline and instructions regulating their activities;
  • Create success indicators to be monitored in order of forestalling any troubles;

4. Allocating Tasks:

  • Engineering, Manufacturing, Quality Assurance :
    • Technical staff should handle all incoming issues related to the new Product’s troubles;
    • They should keep researching on ways for the new Product further improvement;
    • They should create and maintain new Product’s design documentation;
    • They are responsible for maintaining new Product’s quality and usability;
    • They are responsible for availability and appropriateness of the new Product’s user-oriented documentation;
  • Marketing and Sales:
    • They are responsible for the Product’s pricing;
    • They are responsible for design and effectiveness of new Product’s packaging;
    • They are responsible for effectiveness of advertising content and policy;
    • They establish and maintain contracts with media ...


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