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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Marketing Tactics Checklist

 

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Marketing Tactics Checklist Read this Marketing Tactics Checklist to get a list of tactics that can help improve strategic marketing. The checklist explores basic marketing tactics that can be used by almost any organization. It is best used in combination with VIP Organizer software.


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Networking.

  • Arrange face-to-face meetings to establish direct communication with customers and prospects
  • Create networking groups in your organization to build customer relationships
  • Organize professional meetings and conferences with customers
  • Consider using virtual communication
  • Arrange conference calls and telesales within your niche markets
  • Consider adding bulletin boards to your website for attracting traffic and generating leads

Publicity.

  • Issue press releases dedicated to your products
  • Use announcements and promotional events to publicize your products
  • Arrange publicity events related to seasonal and special celebrations
  • Write columns to local, regional or/and international newspapers
  • Consider using church or community newsletters
  • Publicize through radio and TV shows

Newsletters.

  • Create printed, electronic and email newsletters dedicated to your products
  • Add HTML-based newsletters and RSS to your company website
  • Consider sending email notifications to your subscribers
  • Share special offers and other product-related information through RSS and email newsletters
  • Write and post product reviews on your website

Website.

  • Add Frequently Asked Questions & Answers (FAQA) to your website
  • Allow visitors to access download material (brochures, press releases, tutorials etc.) about your products and company as well
  • Publicize client testimonials
  • Be sure your customers and prospects can easily find your company’s contact info on the website
  • Considering embedding online shop into your website
  • Post articles to attract more traffic
  • Consider adding client-only areas (forms, proprietary info, assessments) to the website
  • Follow a link building strategy in order to reach higher rankings of your website

Collateral.

  • Use your business cards to provide your clients and prospects with an easy source for retrieving contact information
  • Have brochures and other ad material to promote your company and products
  • Design letterhead and envelopes
  • Grant welcome packet to new clients
  • Create a page on your website dedicated to the company and its contact information

Advertising.

  • Use e-zines and ad swaps to advertize your products online
  • Add banner ads on other relevant websites
  • Use newspapers as a way of adverting your products
  • Consider placing advertisement in magazines
  • Register your website in special directories for traffic generation
  • Design and share calendars with your company’s logo embedded
  • Consider using sponsorship programs
  • Arrange special marketing events (seasonal sale, discounts, hot offers, etc.)
  • Advertize through radio and TV

Direct Mail.

  • Use postcards and flyers
  • Considering sending personal letters to customers
  • Send sales letters.....


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