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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Marketing Project Checklist

 

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Marketing Project Checklist This Marketing Project Checklist is a list of question which when answered will give you a vision and conception of components necessary to dive and accomplish a project to market your products, brand or company. Using this checklist you will review your products, customers, competitors and objectives.


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Objectives for your Marketing Project:

  • Define elements to be involved into marketing campaign;
  • Define your target audience;
  • Formulate the marketing message and outcomes you need to receive;
  • Define your budget and timing;
  • Reach the target audience with your marketing message;
  • Make sure marketing message is accepted and understood by the audience;
  • Measure return on marketing investments;

Elements to be involved:

  • Products and services:
    • Do your products have a proven brand name and original image?
    • Do they have outstanding functionality and featuring?
    • Are their styling and appearance well-designed, modern and good-looking?
    • Do you adhere to high standards of quality when producing them?
    • Are they really designed and produced to fit requirements of safety and ergonomics?
    • Do they have attractive packaging?
    • Can you provide convenient and effective Support and Delivery services?
    • Can you provide a really working warranty procedure?
    • Can you provide trial periods to let your customers test out your products for their needs?
    • What you need or would like to improve, and when this becomes possible?
  • Customers (your target audience):
    • Who are expected to be the main consumers of your products?
    • What are these people and what is their vision of life?
    • What interests they have and what lifestyle they prefer?
    • How to attract them to buy your product (except for lower price)?
    • What values your customers respect and how this is translated into your project?
    • What media they prefer to use?
    • What makes them irritated?
    • How many of these people do you have at the market?
  • Competitor s:
    • What positions they have in market?
    • How do you estimate their reputation?
    • How you may get a better reputation among your target audience?
    • How your products are different from competitors?
    • What strengths make your products to be exclusive?
    • What can make your customers recognizing and respecting your products?

The marketing message and outcomes:

  • What strengths and benefits need to be exposed to potential customers?
  • How these strengths and benefits need to be exposed to potential customers?
  • How these strengths and benefits can be explained to differentiate your products from others?
  • What measurable outcomes you expect to obtain from the project (increased revenue, return on investments, etc)?
  • What slogans and symbolism you should use to be accepted by your target audience?
  • What media coverage and schedule can work to reach them?

Budgeting and timing:

  • Define timeframes for the project and when you would like to get results (long or short-term);
  • Define budget you are ready to invest into the project;

Way to target audience:

  • What format will be used for explaining your message?
  • What methods and intermediaries should be used to deliver your message?
    • Newspapers and Magazines;
    • Television and Radio;
    • Internet;
    • Printed Materials;
    • Outdoor ads;
  • How to organize ads or broadcasting to spread your message?
  • What kinds of publicity and promotion will be used?
    • Conferences;
    • Engaging Customers;
    • Publishing;
    • Coupons and discounts;
    • Demonstrations and performances;
    • Newsletters;
    • Workshops and Conference presentations;
    • Premiums;
    • Telemarketing and Networking;

Controlling the message and outcomes:

  • Do you have procedures to measure increasing/decreasing ...


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