Market Study Checklist

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1. The attributes of Market Study:

• Customer and performer of the market study;
• Objectives of the market study;
• Business problems to be addressed with a help of results of the market study;
• Types of recommendations and solutions to be delivered after the study;
• The benefits to be obtained by learning results of the study;
• Methods of data collection and methods of data interpretation;
• Procedure for data analysis and decision-making;
• A template or document to summarize and deliver results of the study;

2. Areas to be studied:

• The Structure of the Market:
  • Market size and key market sectors;
  • Branding (market brand shares);
  • Seasonality of market;
  • Level of competition (a fair one or somehow regulated);
  • Presence of tariff barriers or other regulations;
  • Shares by channels of distribution;
• Industry Profile:
  • Current size of industry and its growth potential;
  • Seasonal industry trends;
  • Economic trends and government policies;
  • Preferred distribution channels;
  • International relations;
  • Norms on profitability;
  • Taxation (stimulant or suppressing);
  • Level and share of innovative technologies;
• Marketing Environment:
  • Balance of trade, imports, exports;
  • Number of present sellers;
  • Competitors;
  • Demographics;
  • Trends in pricing;
  • Governing;
  • Inflation;
  • Logistics;
  • Corruption;
  • GDP per capita;
  • GDP growth;
  • Saturation;
• Customer Profile:
  • Shares by age and gender;
  • Income levels;
  • Motivational patterns;
  • Lifestyle, ambitions and life expectations;
  • Social problems;
  • Spending habits and patterns;
  • Housing and transport;
  • Education levels;
  • Marital status;
  • Bulk or seasonal buying;
  • Preferred source of obtaining new information;
  • Buying methods preferred (in person, by catalog, by phone, or on the Web);
• Competitive Profile:
  • Main brands and suppliers;
  • Strengths and weaknesses;
  • Market niche;
  • Time in business;
  • Pricing;
  • Level of service;
  • Advertising and marketing approaches;
  • Annual sales;
  • Revenue history;
  • Strategies used;
  • Images of brands and products;
  • Consumer awareness;
  • Sources of materials, inventory and services;
• Distribution:
  • Preferred payments types (cash/credit);
  • Preferred payments methods (bills, bank transfers, electronic methods, etc);
  • Distribution network (type, branching, spread, structure);
  • Distribution marketing;
  • Ordering and stocking;
  • Distribution levels;
• Products and Services (their level of competitiveness):
  • Packaging standards;
  • Customer satisfaction;
  • Product life cycle;
  • Availability and accessibility ...

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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