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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
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Go-To-Market Checklist

 

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Go-To-Market Checklist Go-to-market is a process that includes both strategic and tactical aspects of effective marketing to create a strategy for delivering and supporting a product or service to the marketplace. In the following Go-To-Market Checklist you can find out what steps to take to deploy your brand on a new market.


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Solve Key Issues of Go-To-Market Planning.

  • Identify the value of your offerings to existing and prospective customers
  • Develop a promotion strategy that outlines a timeline and scope of product advertising
  • Make a forecast of revenue expected from product sales over a period of several years
  • Estimate initial costs and resources associated with sales
  • Estimate ongoing costs for maintaining the product
  • Identify risks associated with achieving marketing targets
  • Develop a mitigating strategy for managing those risks

Identify Market Opportunity.

  • Identify a market you want to enter
  • Review current and prospective customer feedback regarding your market opportunity
  • Review feedback from your company’s employees as well
  • Analyze market trend data to have a clear vision about current situation and future events within the market
  • Develop a clear hypothesis regarding your market
  • Organize client/employee meetings, executive forums, workshops and brainstorming sessions to test your hypothesis
  • Identify the target customers that will be served by your business in the new marketplace
  • Define what barriers would force the target customers now to purchase from your organization
  • Figure out what solutions can be applied to removing those barriers

Plan for Budget.

  • Review your sales expectations to develop a revenue model that will be assessed against market penetration and average deal size
  • Establish profit margins over a 2-3 year period, considering your startup and ongoing costs
  • Set market goals that must be linked to revenue expectations
  • Develop a market penetration budget that covers all types of costs and considers revenue expectations
  • Be sure to include staff recruiting and training costs in the budget 

Develop a Strategy.

  • Determine how your product will be delivered to the target audience in the new market
  • Figure out what triggers will make your prospective clients purchase the product
  • Be sure your market plan takes those triggers into account
  • Determine how staff-critical activities (such as hiring and training) will affect your products in the marketplace, and then adjust your arketing strategy appropriately
  • Identify new skills and abilities that your salespeople must improve to generate higher revenues
  • Outline the tactics for the first year of operations in the market
  • Identify how your business structure will be changed to accommodate to new market conditions
  • Outline marketing activities needed to generate brand recognition and awareness
  • Have a plan for creating leads from your targeted market
  • Determine tools and systems required.......


Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

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