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Company mission statement checklist

 

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This checklist is intended to help with elaboration of corporate mission. Business mission statement describes the purposes of the company, determines how company understands business success, defines the strategy to achieve success and explains the business attitudes, values and behavior that the company requires from its employees. The process of corporate mission statement is a part of business strategic management.


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Create a project team:

  • Determinate the members of the project team

This should be the team of senior managers or wide team of company specialists which are in touch with market, business and company internal situation

  • Define team facilitator which will assist reaching a consensus

Gather information :

  • Define key managers which possess valuable internal business information
  • Meet all key managers to research company current views, values and traditions

What company is doing for society and for its employees, what attitudes are typical for current company climate, what is purpose of company existence? Decide if company's current way of activity allows further development.

  • Interview managers to know what they would like to change in organizational attitudes
  • Research external opinion

Analyze press, reports and views of your customers and suppliers.

  • Summarize the picture of current company attitudes, views, values and traditions

Reach consensus:

  • Elaborate the declaration which outlines the targets which management team want to the company to achieve
  • Assess and declare existing problems which obstacle company developments
  • Use obtained information to assess current internal situation within the company
  • Consider existing problems and obtain opinion of each member of the project team
  • Find out common and conflicting areas among managers' opinions
  • With a help of team facilitator try to understand and overcome conflicting questions
  • Reach the agreement about ways to improve company attitudes, improve company mission

Document a mission statement :

  • On basis or reached consensus create mission statement document

It should document: description of the business, the general mission of the company, the general strategies that will drive company to fulfillment of its mission and summary of the business values and attitudes which company needs to adhere.

Development of action plan and setting of objectives:

  • Define what should be done to fulfill new strategies
  • Define main barriers that think how to overcome them
  • Plan actions necessary to overcome barriers and to fulfill company mission
  • Discuss the mission through company structure

Monitor and review the company mission:

  • Develop mechanisms that allow monitoring personnel participation in new mission, understanding new philosophy and ways to assess practical adaptation of company mission

Check the main positions:

  • Ensure that your company mission outlines clearly the way of development for the organization
  • Ensure that your mission can inspirit and encourage employees
  • Ensure that your company mission identifies your ...

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