Business Analysis Checklist

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Potential of your business team:

• Do you have performance management measures and policy?
• How strong and respected the team leadership is?
• How strong and advantageous your corporate culture is?
• How effective the team selection and recruitment policy is?
• How well the demand for competencies in your team is satisfied with people onboard?
• How well the team members are satisfied with terms of their employment?
• How profound the staff retention policy is?
• How effectively the working environment is organized?
• Are the personnel efficient? (do they properly pay back for compensations you spend on them);
• Is there any level of staff underutilization?
• Is there any regular policy to reduce staff underperformance?
• Do you have a system of talent management and workforce management?
• Are the top performers regularly and objectively recognized?

Products and services:

• How competitive your products/services are on the market?
• How much of potential income you lose monthly because of your competitors?
• What keeps your customers coming back for more?
• What image your products/services are associated with among the wide publicity?
• Do you think this image is beneficial for your business?
• Is there a policy to maintain customer loyalty to your products?
• Do you have an effective quality management policy to secure excellence of service?
• How effectively any possible misuses of your products are prevented?
• How clear and exhaustive product supportive documentation is?
• How promptly and well the customer claims are investigated and answered?
• What disadvantages your products or services have and how they are mitigated?
• Are there any definite plans to enliven your products and hence postpone their decline by improving them (updates, new releases, new versions, etc)?
• How effectively your business processes are organized and performed?

Target market, sales and audience:

• Do you have a policy and instruments to monitor (research) your market regularly?
• Do you attentively study and control attitudes of your target audience?
• Do you approach the market scientifically to measure its trends and potential?
• Are you continually staying upon the top of market awareness?
• Do you have a strong marketing team which makes sure that your brand, products and services get deserved attention from audience and industry?
• How strong and robust your business and brand feel on the market?
• How deeply your business is involved into industry? (appropriate certifications, participation in ratings and trade shows, collaboration with competitors, etc);
• How successful and proactive your sales department is? (if compared to competitors);
• Are there policies of performance management and adequate compensations for salespeople?
• What programs for increasing the customer satisfaction level and customer retention you have?

Financial performance:

• Is your business currently profitable?
• Do you have definite plans to increase your profits?
• Do you have a history of earnings for a long period of time?
• Do you conduct researches on why your incomes may fluctuate from time to time?
• Have you learnt everything possible about your business earning patterns? (seasonality, peak of customer activity, etc);
• How qualified and confident your accountants and financial specialists are?
• Do you regularly monitor the government’s policy applied...

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